THE HTC INK CAMPAIGN TO OFFER LIMITED EDITION M9S LAUNCHED

In August 2014, HTC launched the limited edition One M8 called Phunk edition. By then it collaborated with Phunk Studios to design unique artwork to be etched on the back side of the device. This year HTC planned to bring that type limited edition devices with a new project named INK. HTC INK devices will feature the images designed by celebrity tattoo artist Cally-Jo pothecary.

The company released a design created by Cally-Jo pothecary and model Jourdan Dunn. She was famous for the collaborations with Maybelline, CK, Victoria’s Secret, DKNY, Hilfiger and some more. According to HTC, “Jourdan is the ideal choice to launch this style-led Limited Edition campaign, which capitalises on the global trend for ‘ink’, in both permanent and temporary forms.”

Coming to design released, “The open hand and eye symbolize the need for protection and strength while still being open and approachable in personality and style. The natural leaf elements and patterns around the outside of each visual reflect the growth in creativity that she is feeling at this time, and the sun and moon together represent balance and harmony in her character” as said HTC.

There is no information about how many devices will be designed or when they will available for sale.