ASUS MAY USE THE SNAPDRAGON 615 IN FUTURE ZENFONES

In an interview with a publication at the launch of Zenfone 2 in south-east Asia, Asus CEO Jerry Shen reveals their strategy for their smartphone segment. He said the smartphones from Asus will be named after the generation of the launch instead of naming them with their screen sizes like Zenfone 4, Zenfone 5 and Zenfone 6. They will follow the same strategy as Apple and will name the next generation device as Zenfone 3.

While talking about processors used by Asus in their smartphones, they will launch devices with Qualcomm processors along with Intel processors. The 64-bit Snapdragon 615 is preferred to include in the future devices from Asus than any other SoC from Qualcomm.

The Zenfone are designed in a way that the design will resemble for a particular generation of device. “There will be a flagship device from Asus for every year from now on”, he added. Finally, the devices have significant increments in terms of design and specs from one to generation to another.